VAIN ALAN AMMATTILAISILLE
2006 was a record year for Tullamore Dew.



It overtook Bushmills to become the second largest Irish whiskey brand internationally, whilst also securing the title of the fastest growing Irish whiskey brand globally.

A key driver of this success was the performance of the brand across Europe.

Attached please find a PR flyer highlighting the brand's performance in this region.

It also includes some impressive research results (pre and post analysis) from the recent pan European TV advertising campaign on Discovery, National Geographic and ESPN.

Ann O' Leary,
Marketing Manager,
C&C International Ltd,
Kylemore Park, Dublin 10.
Tel: ++353 1 6161309
Fax:++353 1 6161322

TullDewEurope.pdf TullDewEurope.pdf

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